Archive for Public Relations

How To Fully Automate Your Mortgage Marketing Postcard Program

Topics: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
So, you’ve been doing a great job of maintaining your database and periodically mailing to your list using postcards. Your list is not particularly large, about 200 names or so, but it’s a good one and you have secured mortgage business from it.
Just the […]

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Formatting Your Press Release

Keywords: pr, press release,
Once you know the basics involved in writing a Press Release, you’ll find it’s a pretty simple process to put one together. In fact, if you conform to “industry standards” and include the information that reporters and editors are expecting to find, your press release stands a very good chance […]

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Become A Walking Talking Advertisement

Keywords: referrals, marketing, sales, service, business, clients, customers, follow-up, small business, advertising
Look at you. You’ve made a sale. Great! Now what? You’re not just going to sell a product to your new customer and then walk away from them or vice versa, are you? Definitely NOT when you are marketing […]

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How To Prepare For A Fundraising Event

Keywords: Fundraising
Well, that time of the year is upon us once again. People from all walks of life start to band together in pursuit of one common goal, to get their favorite candidate elected come November. Yes, election season is just about to arrive, meaning that we can now start flooding our candidates with enough […]

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