Keywords: copywriting, copy, copywriter, clients, success, freelance, business, prospect
Take a look at your prospecting list, if you have one. Where did all those names come from?
Most likely they’re a hodge podge of names from a hodge podge of sources…with few added to your list solely on the criteria that they’re especially good leads.
Now ask […]
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How disciplined are you?
If you’re like most freelancers, you love the “time freedom” of your lifestyle. No more punching a time clock or being chained to a desk. No more “hanging up quickly” when the boss walks by.
As a freelancer those days are gone forever…but one quickly learns that in order to make a […]
Keywords: copywriter, freelancer, business writer, copywriter coaching, copywriting
If you’ve done any freelance work in marketing, you may be familiar with the phrase “unique selling proposition” (commonly known as the “USP”).
The USP tells your prospect what differentiates your product from everyone else’s in your category. And it’s the single most important reason your prospect will […]