Directory Marketing Is Still Alive In 2007
Topics: Directory Sumissions, Web Directories, 1-way links, SEO, Site Submissions, Reciprocal Linking
To see why Directory Marketing is still alive in 2007, let’s take a look back at 2006.
A number of major changes in the linking model and the search algorithms were changed at Google to combat rampant link spam and create higher quality results. Similar efforts are underway at the other two major search engines: Yahoo and MSN. This is because of the highly competitive nature of search engine results and the associated quality that brings users back again and again.
The first of those changes was to penalize sites that participated in linking systems/networks. Most of these linking systems were very easy to identify and it really was just a matter of time before they were added to the algorithms. Not only that, many were not very well built in the first place and were easily manipulated by members to not pass page rank back to participating sites.
The next change was the seemingly reduced benefit of reciprocal linking and purchased text links. Both of these links are being discovered in greater quantities every day and once discovered are given very little to no link benefit in the algorithms. Obviously, reciprocal links are easy to discover and therefore easy to disregard. 3-way links have also been discovered in increasing numbers during 2006 and will continue to be an emphasis for the search engines to find patterns of abuse. Purchased links, of course, are quite a bit harder to discover and are really only discovered from certain linking systems where the links were centrally controlled by the link broker who was selling the links. “Hand edited” purchased links may still work but only if coming from sites with similar context which leads to the next item from 2006.
During 2006, more emphasis was put on the context of the link to your site. If your site is selling tires and you get a link from a site selling potpourri then the link will be given very little weight and really isn’t worth your effort. However, if you get a link from a site selling car batteries then that link will be given better weight because of the close proximity of the context - Auto parts. And of course the best weight given would be from another site selling or talking about Tires.
So, it’s 2007 and we’re looking for ways to continue marketing our sites and increasing our search engine rankings. Well, the answer has been with us for quite a while and will continue to be with us for 2007 and probably longer. Drum roll please…Directory Marketing. Directory marketing is simply submitting your site for inclusion into web directories in categories that match the context of our site.
What are the benefits of Directory Marketing? You receive 1-way links back to your site on a page that has the context that matches your site as close as possible. Many of the directories are considered “Authority” sites because they are hand editing so spam is not allowed. If you think about the benefits stated for Web 2.0 then directories fit right in because they are a human vote for your site. Another benefit is “natural” search engine discovery. The search engines visit most directories daily and will pick up new site links and visit your site quickly and add you to the index - usually within about a week.
Directory Marketing recommendations:
1. Submit to free directories - Paid directories have benefit but I’d start with the free ones.
2. Do not return a reciprocal link unless it makes sense for the context of your site.
3. Be aware that automated directories may not be given as much link weight.
4. Be patient - don’t use automated submission software to get thousands of submissions overnight (considered spam by both the search engines and the directories.
5. Use software (not automated) to help submit to directories - mostly helps in tracking and navigating to the hundreds of directories.
6. Rotate your Titles, Descriptions, & Keywords to keep your links different but yet similar. Natural linking appears random so use as many combinations as possible!
Anthony Stai is a proud contributing author and writes articles on several internet marketing related topics including directory marketing. You can see more of Anthony’s articles and personally created software on his web site at www.directorysitesubmitter.com.
Previous Articles Highlighter:
Enjoy Teaching Your Children To Cook (1)
Anthony Stai owns and operates the #4 (Google) site for As Seen On TV products. Check out this page for your best price on Smartware 16 piece Silicone Bakeware - www.seenontv4you.com
Training Your Dog To Heel (2)
Decide which side you have a preference your dog to walk on and train from this side in the subsequent manner. With the dog by your side, in front of in the same direction, put a treat in your hand subsequently to your hip.
SIP Insulated Garden Offices For A Warmer Working Environment (3)
Topics: Garden Offices, Garden Offices UK When I first started to work from home, it was from the dining room table. That served me for about two years, until my needs for more space meant, that I needed to look elsewhere for a space to work from.
PlayStation DVDs For Your PS (4)
But they are somehow different from them. They do not run on a normal DVD player. They are specially made for PlayStations. That means to have only a DVD or a PlayStation is not important.
Origin, Development And History Of The Car Stereo System (5)
It followed tape players using reel to reel equipments. With Philips joining in with the introduction of compact cassette, tape players also began to be used in cars. By 1978 amplifiers were introduced in the markets and then it was no looking back.
Indoor Cat Versus Outdoor Cat: What Do You Do? (6)
There's a huge selection but you can usually find cheap cat condos on the net. These concerns will be vital to mull over to ensure your cat remains a happy healthy cat.
Small Business Accounting Software Equals Simple Bookkeeping Spreadsheets (7)
A written list of sales invoices does provide an audit trail. Sales accounting for a small business accounting purposes can be either a manual list of the sales invoices or by using a spreadsheet package a list can be made on a bookkeeping spreadsheet.
Dog Training - Leash/Collar Training (8)
Leash and collar training is the best way to accomplish many types of dog training, particularly in situations where the dog must have a high level of reliability. For instance, dogs that have an important job to do, such as rescue dogs, police dogs and guard dogs, generally benefit from leash and collar training.
Buying A Good DVD Player (9)
A good DVD player should not only provide quality sound and picture but it should also be user friendly. In fact a good remote could be counted as one of the key components of a good DVD player.
What Makes A Good Movie (10)
Without them there would be no story and no plot. Characters should be such, that the audience likes them. Be it a positive character or negative one. They should have some qualities to which the people can relate.
Newer Articles Highlighter:
Buying A Home: Tips For Making A Solid Offer (1)
You need to understand that there is no hard and fast rule in this regard. There are many different variable and factors that must come into play in this regard.
Top 3 Ways To Boost Your Affiliate Commissions Overnight (2)
As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.
Which Affiliate Networks To Look Out For When Promoting (3)
3. Join in the ones that offer real and viable products. How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.
The Top Three Myths About Cheap Auto Insurance (4)
If you're happy with your current insurer because of great accessibility, responsive claims handling, financial stability, etc, then maybe you won't care. But if you find out you could find even cheaper auto insurance by switiching companies, then maybe it's time for a change.
Need To Shop For Your Skateboarding Gear? (5)
So, what are you waiting for? Don't be left behind. Jump in and join the ride. Everyone's having fun adding their list in their shopping carts! James Brown writes about www.buyskateboardgear.com
Cold Weather Camping Tent - Feel Snug As A Bug In A Rug (6)
Topics: camping, hiking, tent, vacation, picnic, outing, camping tent, cold weather camping tent Keen on holidaying in Karakoram and the mighty Himalayas or other such snow-bound areas? Then you need the basic multi-layered clothing and camping kit to keep the chill at bay!
Camping Supplies - 3 Best Places To Buy Camping Supplies In The UK (7)
Abhishek is a Camping freak! Visit his website www.Camping-Guru.com and download his FREE Camping Report and learn some amazing Camping tips and tricks for FREE. Learn how to have the perfect vacation on a shoe-string budget.
Your Camping To Do Checklist (8)
Keep yourselves up to date with the development of plans. This will help you foresee any challenges thus coming up with strategies for any anticipated circumstance. No one is perfect but rest assured that carefully planned camping activities have the slightest chance to go wrong.
Camp Cooking Recipes - The Fun Activity On A Camping Expedition (9)
You can play on any of your recipes by altering your fun foods like sloppy joes, a bit. Other camp recipes include something like tacos in a bag. All you need to do is take some plain tortilla chips in a bag and crush it up.
Recognizing The Fact That Your Blog Is Low Quality (10)
Don't try and show off your 'expertise' when you make posts but let your readers know that you really know your stuff. Variety on your blog will keep them coming back to read more.