The Killer Categories In The World Of PR
Topics: marketing, pr, press releases, public relations, buzz marketing, business, profits, media, press
For any small or medium sized business that wants to grow without spending a small fortune on marketing, getting great at PR, public relations and writing press releases is something you really should do.
This hidden secret of the media can help any business grow by using public relations and press releases. The secret is to remember that journalists absolutely love certain types of press release or story. If you can make sure what you have to say somehow falls into one of these categories then your chances of PR success will increase beyond belief. I will start by listing the categories and will then give you just a few examples of how virtually any industry can work with these.
Hidden secrets of the media. The killer categories.
The media loves controversial news. The media loves timely news. The media loves children or animal news. The media loves David v Goliath news and The media loves new ideas.
These 5 categories of stories are essential for you if you want to maximise your chance of getting your press release published.
So then how can you make sure your press release falls into one of these categories?
Well let us take a bog standard occupation and see how easy it is to make sure what you have to say does just this.
The example I will use is for an insurance broker or agent who really wants to tell the world about their new website. Could there be a less boring or un news worthy release? Probably not so we will see what sort of release they could send to get action.
1.Jade Goodey, traffic wardens and insurance companies. The Norties terrible trio
A release reporting on a survey done to identify 3 top people/groups of people who annoy the general public in modern Britain. The beauty of this is that the insurance broker reports on the survey results but then puts a positive twist on the story by mentioning (not selling) how they address customers concerns on their new site.
2. Why Wayne Rooneys left foot costs more than Van Goghs ear
A release comparing the insurance premium paid by Wayne Rooney and Manchester United compared to other famous people and items. Further information is held on the brokers new website along with a calculator that allows people to input their own risk details and get a quote compared to famous people in history.
3. Are you nuts? The 1 million pound squirrel
A release reporting on how a squirrel caused 1 million pounds of damage to a property. The insurance slant is that the damage was covered and both the owner and the squirrel escaped without loss.
By understanding what the media want and how best to meet their needs PR can prove to be a lucrative part of your marketing mix. And remember it is one of the very best forms of marketing as it does not have to cost you a penny.
Mark Burdett is the owner of The Marketing Buzz. For information on The Marketing Buzz and their range of small business marketing services visit www.themarketingbuzz.co.uk
Previous Articles Highlighter:
Pepper Spray: Organic Weaponry? (1)
The stinging effects of pepper spray will last anywhere from twenty to ninety minutes, depending upon product specifications. This is enough time for any person to escape a threatening situation.
Maintaining Focus And Business Drive (2)
You can also create a power luncheon once a month, where you get together with other local entrepreneurs to speak about keeping your business fresh. Feeding off each other's enthusiasm can make work life feel revived without the sleep attire or bell ringing.
Internet Marketing Basics: What Is And How To Use It (3)
This will also help you turn a profit faster because you will know exactly where to post your ads. There are many eBooks and seminars offered for you to take advantage of.
Dealing With Emergencies When You Travel (4)
When you're packing up for your trip, you should also be bringing along plenty of things that will help you avoid any unnecessary trips to the hospital or any undue stress.
Free Web Hosting Incentives (5)
Some rate plans for web hosting facilities will change dramatically because the customer will require more storage space due to the size of the library that is stored on the web hosting servers.
Alternatives To Enjoy Music Better (6)
In the past, people purchased records with music on them and knew where to play them when they got home. The choices in music are not that simple anymore but people do not seem to mind one bit.
Ideas For Job Related Gifts (7)
The occasion it self will hopefully narrow down the wish list. Buying a gift for a wedding is usually pretty straight forward even if it is for your boss or colleague.
Can You Retire Before You Die? (8)
with bosses you hate... with commutes you hate... with hours that you hate. What a life - failing while you are miserable most of the time. Do you want to do this for the next 40 years?
Showing An Interest In Snowboarding (9)
The styling of snowboards has peaked the interest of people for years. Some snowboarders have found that the step-in strapping systems on snowboards are far more convenient for them, and their interest in snowboards centers around being able to step in to the bindings and being on their way in a matter of seconds.
Advice For Buying Consignment Furniture (10)
There you can find cheap furniture, which is made from particleboard with a cheap veneer finish. This kind of furniture is not valuable and certainly not a good bargain to spend your precious money on.
Newer Articles Highlighter:
Extraordinary, Mystical And Desired- Blacked Diamond Jewelry (1)
It is known that the color of a diamond is actually an imperfection of the stone. Nevertheless, collectors and jewelry lovers seek colored diamonds and jewelry because it is the color of the stone that gives it a unique identity and makes it one-of-a-kind.
A Visualization Of The Urban Legend Called, Man Made Global Warming (2)
Yet the GWAs will not debate their evidence because they have none. If there is evidence anywhere to prove Man Made Global Warming as fact it has yet to be supported by reputable men of science.
Using A Debt Settlement Company As A Bankruptcy Alternative (3)
Debt settlement is your bankruptcy alternative to paying off your debt quickly and discreetly. If you have past due debt or a large amount of debt you may want to consider a debt settlement company as an alternative to bankruptcy.
Choose Pepper Spray For Protection (4)
Pepper spray is made of an active ingredient called oleoresin capsicum, which is derived from cayenne peppers. It is non-toxic and non-flammable. It causes the capillaries in the eyes to inflame, making it very difficult for an attacker to see.
How To Select And Install A Home Well Water Chlorinator (5)
You can easily calculate the flow rate at this point by following these steps: 1. Open any hose bib or faucet until pump turns on. 2. Close hose bib or faucet and let pump fill up pressure tank until it turns off.
An Overview On Above Ground Swimming Pools (6)
In order to fully comprehend the in's and outs of above ground swimming pools, one must first understand how the above ground pools are made and work. The majority are constructed from some form of above ground pool kits.
Small Business Blogs, Blogging And RSS (7)
RSS feeds are very easy to find. Simply look for and subscribe to them on the websites you visit in the course of your real estate or small business work, and also on those websites you visit to get current event news and entertainment suggestions from.
Presentation And Promotional Materials Build Your Brand Awareness (8)
A virtual assistant to develop and give your presentations and promotional materials professional polish is one such solution. This is a common service leading virtual assistants provide. Commonly working with the development of professional presentations and promotional materials, virtual assistants have acquired extensive training and knowledge in these and other areas that are crucial to operating your business the most efficiently and affordable way possible.
Options Trading Mastery: Option Strangles (9)
For every call that you buy (or sell), you must purchase (or sell) exactly one put to properly construct a Strangle. Ron Ianieri is currently Chief Options Strategist at The Options University, an educational company that teaches investors how to make consistent profits using options while limiting risk.
5 Tips To Make Your Caribbean Cruise A Success (10)
But look beyond your swimsuit when filling your suitcase. Even though you'll spend a fair amount of time on the beach, you will enjoy other activities as well. Pack some tank tops, shorts and a sundress or two.